CORPORATE STORIES | FINANCE | HUMAN RESOURCE | INFORMATION TECH 
 INNOVATION | LEADERSHIP | MANUFACTURING |
MARKETING
PROCESS MGT | QUALITY | SERVICE | STRATEGY

Support this Site by ordering here these readable, collectible, evergreen sources of wisdom and power for the business leaders of tomorrow

Great Marketing and Sales Management Books for Your Permanent Collection

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    Positioning: The Battle for Your Mind

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The Marketing Imagination

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Social Marketing

 

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Marketing Management: Millennium Edition

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Kotler on Marketing : How to Create, Win, and Dominate Markets

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Harvard Business Review on Brand Management

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Dictionary of Marketing Terms

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The Portable MBA in Marketing

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Kellogg on Marketing

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Solution Selling: Creating Buyers in Difficult Selling Markets
 

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Consultative Selling Advanced Sixth Edition: The Hanan Formula for High-Margin Sales at High Levels

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Tough Calls : Selling Strategies to Win over Your Most Difficult Customers

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The New Positioning: The Latest on the World's #1 Business Strategy

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From Selling to Managing : Guidelines for the First Time-Sales Manager

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Seven Secrets to Successful Sales Management: The Sales Manager's Manual

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The New Strategic Selling : The Unique Sales System Proven Successful by the World's Best Companies

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Successful Large Account Management
 

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Integrated Account Management : How Business-To-Business Marketers Maximize Customer Loyalty and Profitability

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The Lead Generation Handbook

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The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls That Mislead Even the Best Performers

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Concurrent Marketing

     

CORPORATE STORIES | FINANCE | HUMAN RESOURCE | INFORMATION TECH 
 INNOVATION | LEADERSHIP | MANUFACTURING |
MARKETING
PROCESS MGT | QUALITY | SERVICE | STRATEGY

 

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